MATERIAL WORLD - What On Earth Are You Wearing

Department store Mecca, Selfridges London, take on ethics and sustainability in fashion and textiles with its latest window and in-store displays…

Inspired by eight of the world's most popular materials each Selfridges window aims to raise the awareness of sustainable fashion one passer-by at a time.

‘Material World – What on earth are you wearing’, aims to advance conversations around developments in sustainable fashion design and retailing, sharing stories of best future-gazing design and production, while honouring the strengths of traditional textile manufacturing practice, in the U.K. and beyond. With eight materials chosen, Tengri, the ‘Bright’ Ambassador for ‘Luxury Fibres,’ will demonstrate its innovation in noble yarns of the Khangai Yak, a species that roams the remote Khangai Mountains of western Mongolia.

Tengri's super soft, ethical knitwear made from yak fibres

Exclusively selected by Selfridges, Tengri will showcase its signature noble yarns. Tengri Founder Nancy Johnston will also be involved in a series of consumer engagements and initiatives rolling out as part of the MATERIAL WORLD conversation.

The capsule collection of Tengri now available in Selfridges’ menswear department includes signature pieces such as the Tengri Chevron Coat and The Mariner sweater, created in collaboration with menswear label, Harry Stedman. An exclusive range of knitwear has been created in line with the event including a contemporary Varsity Jacket, and special edition marl beanies and scarves. 

Nancy Johnston, Founder of Tengri, comments: “As an innovator in noble yarns and the first brand to manufacture yak fibres here in the UK as a sustainable alternative to cashmere, we are honoured to be invited to take part in this high-profile creative initiative and as an ambassador for luxury fibres. We are slowly seeing positive shifts in consumer attitudes to sustainability, but it’s essential for influential retailers to drive the change for good to protect our planet and our future. We’re proud to sit with so many talented brands selected for MATERIAL WORLD, and to be spearheading a sustainable fashion revolution!”  

Other materials explored and represented at Selfridges include: British Wool, organic cotton, recycled leather, responsibly produced linen, wiser wash denim, recycled plastic, viscose created from sustainably farmed eucalyptus, alongside Tengri’s responsibly sourced yak hair to create super soft, ethical knitwear.

organic cotton

wiser wash denim

recycled leather

recycled plastic

viscose created from sustainably farmed eucalyptus


Images courtesy of