Midlands Fashion Show & Awards Application Process is Open

The ninth annual Midlands Fashion Show and Awards (MFA) application process is open until the end of May 2016.

The MFA, was launched in 2008 by Birmingham-based Jenny Eason, recognises and celebrates exceptional and emerging talent in the fields of fashion design, fashion styling and make-up artistry in the Midlands area. The annual competition provides an outlet for new, emerging and independent designers and creative talents to showcase and promote their work.

Previous winners and finalists have gone on to showcase at London Fashion Week, New York Fashion Week while others have gone on to showcase at the pre-Oscars Fashion Show for The Stars in Hollywood, Los Angeles. 

Jenny Eason, Founder of Midlands Fashion Awards comments; 

“We are looking forward to the 2016 show being our biggest and best yet. Each year, the standard of entrants gets stronger and the fact that some of our previous winners have gone on to such incredible success is testament to the need for a showcase such as Midlands Fashion Awards. This year, we look forward to applications from across the region, including Birmingham, Coventry, Leicester, Nottingham and Derby. But applicants should be prepared to wow us...” 

2015’s Young Designer of the Year, Georgia Richardson comments; Since winning Young Designer of the Year, I have had a great response from the media resulting in interviews and features in magazines, BBC Hereford and Worcester and the Daily Mail Online. Since MFA, I have launched my own company called Fourth Generation selling handmade, made to measure dress range. The website goes live very soon at www.fourthgeneration.uk.com”.

The high profile catwalk event and competition plays host to high end retailers, fashion influencers, fashion editors, bloggers and journalists.

As a volunteer lead initiative, MFA is actively seeking category and headline sponsors for the following category awards: 

Independent Designer of the Year


Emerging Designer of the Year


Young Designer of the Year (final year fashion students graduating in 2016) 

Accessory Designer of the Year


Aspiring Stylist of the Year


Aspiring Make-up Artist of the Year 

The Midlands Fashion Awards 2016 will be held Friday 7th October at the City of Birmingham Symphony Orchestra, CBSO Centre, Berkley St, Birmingham B1 2LF. For more information on how to submit your application or to sponsor one of the categories, visit www.midlandsfashionawards.co.uk The deadline for applications is 31 May 2016.

 

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