A-Z – A Fashionable Alphabet

David Longshaw has just launched his new book A-Z – A Fashionable Alphabet by Fashion Fascist ‘Fashion B’ aka Gertrude.

Meet the ridiculously named Fashion B' (real name Gertrude) and her sidekick Little Pap as they take us on an alphabetic fashion tour around their favourite London sights, shops and fashion spots.

Posing in an A-line dress for the letter A, 'Fashion B' then forms the letter B whilst wearing a Belt, standing on a Bag on top of a London Bus in front of Big Ben (yes, that’s a lot of B). After B comes C obviously. 'Fashion B' poses as C in a corset/coat combo in front of Central Saint Martins College of Art and Design hoping to discover the next big fashion star and gets Ruffled posing as the letter R in front of the Royal College of Art.

David is known for his quirky illustrations featuring his characters Maude, Doris and Beryl the badger amongst others; his characters are immortalized in the prints for his eponymous womenswear collection, as well as appearing in animations for Vogue Italia and Love Magazine. This book joins five previous stories, which were created to meet the demand from David’s customers who craved more of his drawings and characters. David’s first character Maude was originally created whilst he was at Central St Martins and has been described by British Vogue as “‘Longshaw’s long standing cult creation.”

David Longshaw studied Fashion Design at Central Saint Martin’s College of Art and Design BA (Hons) and at the Royal College of Art (MA). On graduating David moved to Italy to design for Alberta Ferretti, then Max Mara. After working in Italy Longshaw moved back to the UK to start his own fashion label. 

Winner of the inaugural BFC/ELLE Talent Launch Pad. David has been shortlisted for a wealth of awards and was named as one of the ‘Designers to Watch 2011’ by vogue.com and one of ‘The Rising Stars of 2011’ by Elle.  With not only a natural talent for fashion, but also for illustration (winner of the Colin Barnes Drawing Prize) David has contributed to a number of publications (including vogue.com, the LFW newspaper and many others) and uses his illustrations and story writing as a starting point for his collections. He has also created ‘Francesca & Arthur’ a weekly comic strip for Vogue Italia (vogue.it) and a number of animations for LOVE magazine.

A-Z – A Fashionable Alphabet by Fashion Fascist ‘Fashion B’ aka Gertrude is now available to buy online via amazon.co.uk