Covid-19 coupled with developing digital solutions has encouraged us to rethink how we can continue to work and do business. Homes have become offices, meetings take place over the internet and now models have become digital. The use of avatars for fashion design development and production has been around for sometime with the likes of software such as Optitex. However, HUM.AI.N offer digital fashion models that are unpolished, raw and real, ready to try on samples and model collections.
HUM.AI.N’s digital gang represents everything the original cover girl did not: diversity, individuality and inclusivity. Appetites for beauty are shifting with evolving industry standards. The new age of accountability marks a turning point for fashion’s idea of the ‘feminine’ ideal. RENDOOO and NAMESldn have partnered to create hyper realistic digital fresh faces. With diverse characteristics and unique features, the models are delivering on new realms of beauty.
The new models have launched on NAMESldn’s digital platform, RENDOOO is one of the leading 3D fashion studios in Europe, operating at the intersection of fashion and technology, crafting digital samples for the big names of fast-fashion and couture, for their suppliers and for independent designers worldwide. Rendooo’s work is focused on translating 2D sketches into hyper-realistic 3D samples and meticulously giving birth to hyper realistic avatars and to the upcoming generation of virtual influencers.
For the past 8-years RENDOOO has worked hand in hand with the suppliers of the main fast-fashion retailers, such as H&M, Best Seller group and INDITEX, to help them cut time in sample development, cut costs, produce less fabrics or trims wastage, provide faster overall design changes, enable faster decisions to buyers and customers alike and be much more environmentally conscious.
With growing uncertainty around the catwalk’s future, NAMESldn is executing against the need for digital solutions. In their new 4D cinema showrooms, designers can customize virtual showrooms featuring 3D rendered garments worn by digital models. Clients can navigate through visually immersive rooms, pulling garments at their disposal.
Models – Java, Unix and Mosi make their debuts welcoming the untapped potential of hyperpigmentation, plus size and broader height ranges into beauty conversations. Providing a newer, more relevant idea of what beauty is, the models are set to don looks in HUM.AI.IN instagram account and in NAMESldn digital showrooms and through HUM.AI.IN instagram account. HUM.AI.Ns’ virtual model utopia will usher in new solutions for remote photoshoots and product shots.
In June 2020, NAMESldn created a showroom in partnership with the internationally recognised designer Duran Lantink – his styles have been ported into 3D by RENDOOO – to create an immersive digital showroom that offered a visually stunning experience unbound by physical constraints. The showroom’s open, virtual interface guided the viewer through a mystical, dystopian mall complete with the designer’s looks digitally rendered in 3D.
While some would argue that consumers like to relate to a living role model HUM.AI.IN’s digital models are impressively lifelike, and you would be hard pushed to know otherwise. Meanwhile as Covid-19 continues to play havoc with the industry digital models could well provide a much needed solution.