ECO LUX FASHION ON LINE! Sustainable designer fashion pieces, in mint condition, can now be found at the click of a mouse!

The unique Sequel website (www.Sequelfashion.co.uk) launched in June 2007, offers ‘once loved’ mint condition designer clothing and accessories from labels such as Marc Jacobs, Miu Miu, Missoni, Dolce & Gabbana, Dior, Prada, Jill Sander, Versace and Gucci at a fraction of original prices. Hand picked and checked by fashion experts, shopping on Sequelfashion.co.uk offers a seamless 24/7 shopping experience with a money-back guarantee that the labels are genuine.   The 300 barely used items on the website are updated with 50 nearly new products on a weekly basis and browsers can be assured that theirs is almost certainly a ‘one-off’ item.

“With mounting pressure for consumers to be eco aware,  Sequelfashion.co.uk provides fashion lovers with the opportunity to dress in designer labels whilst making a token gesture towards the environment” says the brainchild behind the site, Soraya Mansoori-dara – formerly a fashion journalist on a national newspaper.  “Green fashion is very ‘worthy’ but real designer clothing and accessories can be passed from generation to generation and still create an impact.  What could be more sustainable than that!” says Soraya  whose international background in fashion (she worked for Ralph Lauren in New York) and expert eye led her to create the site.  With a wealth of sportsmen’s wives and local celebrities as her sources (she is based in Harrogate where she has a boutique of the same name), many of the items still carry the original swing tickets and are obviously unworn.

 The  Sequelfashion.co.uk website makes designer labels accessible to women all over the country and allows them to browse through the collection in the comfort of their own homes without feeling intimidated. A ‘Personal Shopper’ service allows subscribers to e mail their requirements and a response will be made when the exact item has been found.

“The site has been specifically designed for ease of use and allows browsers to break down their search by size, brand or category, or even by all three!” says Soraya.  “No need to go frumpy green when Eco Lux designer labels are available at the same price” she quips.

A series of Hot Shops throughout the country are planned for later in the year where lovers of the site will be invited to bring in their own designer pieces to be put on the Sequelfashion.co.uk site.