Emap Elan : An Extra POP

Emap Elan is delighted to announce that POP magazine will be producing an extra issue this year to be published in November. This will be a Winter issue, in addition to their usual Autumn and Spring issues.
 
The fashion and luxury worlds have become much faster-moving in recent years
and POP’s increase in frequency will now reflect this, enabling them to
better service the ever growing luxury/premium markets and provide their
readers with more information in their own inimitable way. In line with this, POP will be seeking to report its first ABC in 2007.

Katie Grand, Editor-in-Chief, says: “Whilst fashion is moving faster with
more importance being put on pre-collection and resort it's time for POP to
move in line with the demand for more product from the consumer. The whole
team is thrilled to have the backing of Emap to do this, it's a great time
for POP to grow, and we can't wait to get started.”

David Davies, Managing Director of Grazia, POP and Emap Esprit adds:
”Producing POP more frequently is a really exciting proposition as it will
enable us to give our key fashion, beauty and luxury clients a superglossy
alternative to all the monthly glossies.  The environment and audience is
perfect for those seeking to deliver premium branding messages.”

POP is a superglossy magazine for a generation of women who demand a purer, more specialist fashion magazine which talks to them with integrity and
authority whilst still retaining a sense of humour. Launched in 2000, POP
heralded the arrival of the luxury women’s bi-annual fashion magazines,
quickly becoming an internationally revered title.

03 07 2006

Enquiries:

Publishing
Catherine Russell @ EMAP
t +44 (0)7812 587994
www.emap.com