Alesha Dixon, Pixie Lott, Kelly Rowland and boy band Kid British have teamed up with leading high street retailer River Island, for an exclusive range of T’s in aid of youth charity, The Prince’s Trust. The collection has been designed by River Island’s top young designers especially for each celeb, all of whom are Prince’s Trust Ambassadors, to reflect each star’s own personal style – and for a short time only you can get your hands on them too. The unique designs will go on sale at River Island stores and online, with all profits going to The Prince’s Trust to help change young lives.

The collection - ‘River Island Presents…T’s for The Trust’ – includes three T-dresses for women and four men’s t-shirts. The collection features incredibly distinctive designs, with the garments adding versatility to every wardrobe. Depending on your personal style, the T-dresses make a great t-shirt or dress which can be worn casually by day or make a fantastic outfit by night!

Singer Pixie Lott’s T-dress fuses a fun zebra print with her signature punky rock twist, featuring this season’s key trend of fringing. The T can be worn as a dress or over jeans or leggings for a more casual daytime look and is available in both zebra print and classic black. Pixie says: “My T-shirt dress is everything it should be - cheeky, fun and cool. I’m hoping it will raise a lot of money for The Prince’s Trust as it’s a cause close to my heart.”

Alesha Dixon’s T-dress personifies our ultimate disco-diva! Purple sequins, a belted waist and feminine flower embellishment make this dress sexy and fun – perfect for dancing the night away! “My T-shirt dress is fabulous - it’s really me - and I can’t wait to wear it on stage or for a night out partying.”

Kelly Rowland describes her style as “classic meets contemporary with an edge of sexiness”. Her T-dress is a beautifully structured, one shoulder design, with stunning crystal detailing. She says, “I have always loved things that sparkle – you’ll see that my River Island T has gorgeous crystals all over it.”

For the lads, the team at River Island have been inspired by Kid British’s cool and laid back style. The four t-shirts are perfect everyday staples. Each t-shirt combines a classic design with an on-trend twist, such as Sean’s gorilla print T and James’ classic polo shirt with on-trend stripes.

Richard Bradbury, CEO of River Island says “The Prince’s Trust’s commitment to support young people very much reflects our aim at River Island - it’s fantastic to have our talented young designers creating fashion for other talented young people.”

Alesha adds: “It’s a fantastic initiative. I think when fashion merges with charity, it’s a winning formula. People love shopping but if they know that money is going to a good cause and helping somebody else they don’t need to feel guilty about it. It’s the perfect scenario! I’m honoured to be involved with The Prince’s Trust and I think River Island is an exciting, young, fashionable and brilliant brand that just keeps getting better and better”.

The River Island Presents…T’s for The Trust range will go on sale in all River Island stores on 12th November and online at www.riverisland.com from 10th November 2009 with all profits going to The Prince’s Trust.

River Island Presents…T’s for The Trust will be available from the 12th November in River Island stores and online at www.riverisland.com from November 11th.

Prices:
- Alesha Dixon T- £59.99
- Kelly Rowland T – £99.99
- Pixie Lott T – Zebra / Black - £34.99
- Kid British T’s
        Adio - £16.99
        Simeon - £12.99
        James - £16.99
        Sean - £14.99

For more information or images please contact:
Beth Williams or Holly Ford @ EURO RSCG Biss Lancaster
Beth.williams@bisslancaster.com / holly.ford@bisslancaster.com
020 7467 9260 / 020 7467 9292
Annabel Kirk at The Prince’s Trust
Tel: 020 7543 1318; email: Annabel.kirk@princes-trust.org.uk