Press Release: 

PEACOCKS BAGS A BARGAIN

Peacocks increases orders on its £14 ‘Alexa’ inspired tan satchel after receiving hundreds of calls from customers  

 

 

Peacocks’ tan satchel £14

Peacocks, the UK’s hottest value fashion retailer has increased initial orders of its £14 ‘Alexa’ inspired tan satchel, after receiving hundreds of calls from customers wanting to reserve a copy.

 

Peacocks’ £14 tan satchel is scheduled to land in stores at the end of July, offering customers the Mulberry look for a whopping £681 less.  To avoid customer disappointment, the value retailer has increased initial orders of the bag to 30,000, and increased colour options to include chocolate brown and black.  

 

Peacocks launched its £10 Chloe inspired satchel in March this year with initial orders selling out in its first week.

 

The satchel is the key shape this season with Peacocks investing in over 150,000 units across various satchel styles for summer alone, confirming this classic handbag style as the rival to last season’s quilted Chanel inspired shoulder bag. 

 

Bag sales at Peacocks are up 25 per cent on the year (compared to 2009).

 

Sarah O Shea, Peacocks’ Director of Accessories said: “The satchel is emerging as a key trend this season.  We are committed to offering customers the latest catwalk-inspired and trend-led accessories at great value.”

 

 

Ends

 

For further information or high resolution images please contact Lucy Gillis at ZPR on 0207 896 3404/07970 785 670 or email lucy@z-pr.com  

 

About Peacocks:

• The Peacock Group has a long history – the first Peacock store opened in Warrington in 1884.  The early 1990’s saw dramatic growth and the company floated on the London stock exchange in December 1999.  


• The company was taken private by a consortium of investors in January 2006;


• Peacocks is part of The Peacock Group who also own Bonmarché;


• Between 30 and 50 new women’s wear lines arrive in store every week. 


• Peacocks has been recognised externally winning awards such as Drapers Value Footwear Retailer of the year 2006 and Best Value Retailer of the Year 2005.


• Peacocks takes its responsibilities seriously and was awarded Cancer Research’s Flame of Hope Award as business supporter of the year 2006 recognising the contribution Peacocks has made to the charity through in-store promotions, colleague fund raising and customer support. 


• Peacocks has over 500 stores in the UK and employs over 5,000 people.  It also has over 90 franchises in 13 countries including Turkey, the Middle East, Ukraine and Russia.