THE TEN POUND CHLOE INSPIRED SATCHEL

 

 

 Peacocks’ tan moc croc satchel £10, inspired by Chloe

Peacocks, the UK’s hottest value fashion retailer declares this spring the season of the satchel, after its £10 Chloe inspired satchel sold out in less than a week after landing in stores nationwide.

 

Peacocks’ moc croc shoulder satchel launched in selected stores at the start of this week, instantly selling out as customers sought to get their hands on the designer inspired bag for just a tenna. Sonia Rykiel inspired perforated cream and beige satchels £14, and denim slouch styles from £6 are also topping the value retailer’s best selling accessories list.

 

The satchel is the key shape this season with Peacocks investing in over 120,000 units across various satchel styles for spring alone, confirming this classic handbag style as the rival to last season’s quilted Chanel inspired shoulder bag.  A new order of its Chloe inspired satchel is expected to land in stores next week.

 

Chloe’s influence on this season’s high street is not exclusive to handbags, its mid-heel is also proving popular, with this new heel height attributing to a  40 per cent uplift in the retailer’s footwear sandal sales (year on year) with customers seeking a more comfortable and sensible choice of footwear.

 

Sarah O Shea, Peacocks’ Director of Accessories said: “The satchel shape is bang on trend this season and our new mock croc design takes its cues from the catwalk to give customers an unbeatable take on the designer version at just £10.  We anticipate the trend for satchels to continue into autumn/winter.”

 

Ends

For further information or high resolution images please contact Lucy Gillis at ZPR on 0207 896 3404/07970 785 670 or email lucy@z-pr.com  

About Peacocks:

• The Peacock Group has a long history – the first Peacock store opened in Warrington in 1884.  The early 1990’s saw dramatic growth and the company floated on the London stock exchange in December 1999.  


• The company was taken private by a consortium of investors in January 2006;


• Peacocks is part of The Peacock Group who also own Bonmarché;


• Between 30 and 50 new women’s wear lines arrive in store every week. 


• Peacocks has been recognised externally winning awards such as Drapers Value Footwear Retailer of the year 2006 and Best Value Retailer of the Year 2005.


• Peacocks takes its responsibilities seriously and was awarded Cancer Research’s Flame of Hope Award as business supporter of the year 2006 recognising the contribution Peacocks has made to the charity through in-store promotions, colleague fund raising and customer support. 


• Peacocks has over 500 stores in the UK and employs over 5,000 people.  It also has over 70 franchises in 13 countries including Turkey, the Middle East, Ukraine and Russia.

 

 

Lucy Gillis

ZPR

0207 896 3404

07970 785 670