Nokia and ELLE searching for the next great style correspondent

Nokia and fashion magazine ELLE are teaming up to search for the next Style Correspondent to celebrate the unveiling of the new pink Nokia N8. The competition will provide a once in lifetime opportunity for aspiring fashion journalists and those looking to gain VIP access into the world of fashion. The winner will become Nokia’s Style Correspondent and be profiled in January’s issue of ELLE.

‘Search for the Next Style Correspondent’ is open to anyone with a ‘passion for fashion’, with the first round allowing entrants to upload one photo that best shows their style on Nokia’s Facebook site (facebook.com/Nokia). 

Social media and word of mouth specialists 1000heads will also be engaging with 300 of the best up-and-coming and highly influential fashion bloggers to let them know about this unique opportunity, helping bring these voices in social media to the frontline of style.

After the second round, where 500 selected contestants will be asked to write 250 words stating why they should be the next Nokia Style Correspondent, 50 semi-finalists will be chosen to create their own style portfolios. These individuals will be challenged throughout the summer with creating engaging content through a blog entry, video or Flickr album on a subject special to them. To help create the portfolio, the semi-finalists will trial Nokia’s new Pink N8, allowing them to capture the career-making moments of their journey.

Eight finalists who prove to be the most stylish, articulate and engaging with the highest quality content will be selected and whisked away to New York Fashion Week in September to compete to be Nokia’s Next Style Correspondent. The finalists will gain unrivalled access to NY Fashion Week as Nokia and ELLE arrange meetings and interviews with style icons and fashion photographers, as well as being led through a series of assignments organised by 1000heads. The winner and Nokia’s Next Style Correspondent will be the individual who does the best job at bringing NY Fashion Week to their community.

Prima Sung, Marketing Manager at Nokia, says, “‘Search for the Next Style Correspondent’ is about giving people the opportunity to launch their career in style journalism. Nokia has partnered with ELLE to provide a platform for aspiring bloggers to share their work and gain visibility in the industry.

“The new Nokia Pink N8 provides participants with the tool to capture and share in style, with finalists getting the chance to jet off to New York Fashion Week, interview designers and be profiled in ELLE magazine.”

Meg Grogan, Community Executive at 1000heads, says, “‘Search for the Next Style Correspondent’ challenges participants to make the most of every opportunity and expand their influence in the community they are so passionate about- the world of fashion!”

More details about ‘Search for the Next Style Correspondent’ can be found online at www.facebook.com/nokia

About 1000heads

1000heads is the world’s leading word of mouth marketing agency. Specialising in conversational creative ideas, 1000heads are specialists in building socially engaged brands and has been working with clients such as Nokia, Canon, SKINS, Tesco, Cancer Research UK, P&G and Heineken for over ten years.

(Ends)

Jack Melling

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