New Partnership with LFW Daily and H&M

The London Fashion Week  Daily New Topline Sponsor

The London Fashion Week Daily today announces its new partnership with H&M as its official topline sponsor for the September 2010 editions of the newspaper.

H&M is a world-renowned global fashion brand that has been supporting The London Fashion Week Daily for the past four seasons. By partnering with the only newspaper dedicated to celebrating and promoting British designers, H&M is sealing its patronage and support of world-class fashion talent.

“We are really pleased to continue to support this great title, this season also feels that extra special being main sponsor. With distributing copies in our London stores we are able to inspire our customers and make them feel a part of Fashion Week.” Chloe Bowers, H&M PR Manager.

The London Fashion Week Daily is the official newspaper and blog of London Fashion Week created by Cat Callender and Jenny Dyson of Jenny & The Cat Ltd on behalf of the British Fashion Council. Now in its fifth season, the broadsheet has become the voice of London Fashion Week with a circulation that has grown ten-fold since its inception. In September 2010 the newspaper will be distributed to 50,000 readers making a total circulation of 200,000 across the week.

“It’s hard to imagine tackling London Fashion Week without picking up The Daily. There’s so much going on, it’s the best way to keep up with what you’ve missed. I really like the freshness and spontaneity of the reporting, and the fact that Daily writers are so on it, discussing issues raised by fashion generally and  giving in-depth informative background.” Sarah Mower, Contributing editor, US Vogue and style.com

“The Daily is a great addition to London Fashion week. It’s a lively mix of gossip and information and I always look forward to seeing what it has in it.” Alexandra Shulman, Editor Vogue UK

Contact:

For more information about The Daily and editorial enquiries please contact: cat@lfwdaily.com

For The Daily advertising enquiries please contact: advertising@lfwdaily.com Bookings close mid August 2010

For more information about H&M: Chloe Bowers Telephone: 0207 290 334 E-mail: chloe.j.bowers@hm.com