Enamore : new range of luxurious lingerie

A delightful new range of luxurious lingerie launched this month June, which
is sure going to give people something to talk about. The range is an exciting collaboration between fashion label Enamore by Jenny McPherson and designer Ayten Gasson. Ayten is a graduate of Central Saint Martins with an eye for making women look and feel gorgeous. Under her own label “Ayten Gasson” she produces collections which sell in boutiques in the UK including She Said [Brighton], Beyond the Valley [London’s Carnaby Street] and Miss Lala’s [London’s Primrose Hill].

What sets this collection apart from other underwear is that it’s all hand-made in England from hemp blended with silk/cotton and vintage prints. The designs are inspired by vintage shapes focusing on knickers and soft bras with camisoles and kimonos to come later in summer. Aside from a love of textiles, both Jenny and Ayten share one very important thing in common. They both started their businesses with the help of charity’s including the Prince’s Trust [both businesses] and the Fredericks Foundation [Enamore]. The designer’s hope that by combining both their 2 years experience in business they will be able to reach more potential customers and develop their ideas further as a collective effort.

The first collection includes colours cream, black and coffee cream hemp/silks combined with floral vintage prints in blue and white, coffee and cream and lemon with complimentary yoke, lace and bow details. The shapes include French knickers, full low rise knickers, side tie knickers, soft triangle bras and sweet but kinky eye-masks. The range has an overall playful feel to it and is certainly set to have an impact on how we view hemp as a textile.  The designers will be releasing new styles each month as
the vintage fabrics will change with availability so to keep an eye out for new designs and join the mailing list by sending and email with the title “knickers” to press@enamore.co.uk

Enamore by Ayten Gasson is available from www.thenaturalstore.co.uk with a special
promotion of free eye masks for our first 10 customers who spend over £50.

Special thanks to Richard Bridge for photography and the lovely Kim who
braved the elements!

www.enamore.co.uk