Britain's Next Top Model Live

PRESS RELEASE FOR IMMEDIATE RELEASE THURSDAY 24TH JUNE 2010

Media 10 to launch brand new fashion event Britain's Next Top Model Live, London 2010

Media 10, Britain's fastest growing events and publishing company, have today announced that they are to launch the inaugural Britain's Next Top Model Live in London this October.

Based on the hugely successful international reality TV show, Britain's Next Top Model Live is set to be London s essential fashion and shopping extravaganza, produced and run by award winning event and publishing company Media 10, in association with Virgin Media Television.

Over three days this October (22nd- 24th), the live event will be a magnet for women wanting to enter the devastatingly glamorous and unattainable world of fashion and beauty.

Dedicated followers of current trends in fashion and beauty will be able to experience the ultimate retail therapy - an event designed to bring to life the style and glamour of Britain s Next Top Model through a range of fashion shows, exhibitions, shopping, beauty, health, fitness and entertainment, making an inspirational lifestyle accessible to all.

Lee Newton, Managing Director at Media 10 commented: We are thrilled to be able to launch Britain's Next Top Model Live into the consumer sector. The popularity of the hugely successful LIVIING TV show Britain's Next Top Model combined with the increasing consumer spending online and on the high street means that there has never been a better time for Media 10 to launch a fashion and beauty event.

London is the hub of Britain's fashion industry with some of the fastest moving fashion in the world, followed avidly by UK consumers. Britain's Next top Model Live will give high street and online retail brands a unique opportunity to interact with consumers in a unique event that brings the catwalk to life.

The brand new event will recreate the high-street across 13,000 square metres at London s Excel Centre and will include awe inspiring on-trend features, a catwalk experience in the 3000 seat auditorium, a dedicated BNTM Powder Room, as well as top hair colour and style advice, set amongst hundreds of retail brands offering unique collections and the latest trends from the high street and designers.

Visitors will also be able to get advice from a host of celebrity Guest Speakers, stylists and personal shoppers on hand to offer one-to-one lessons in the latest trends and beauty. In the spirit of LIVING s show, the event will also offer the unique opportunity to get up close and personal with the BNTM TV series contestants, past and present. There will also be an exciting opportunity for budding young models to experience their moment in the spotlight and strut their stuff on the Open Catwalk.

BNTM is one of the strongest, well-recognised brands in the fashion and beauty market in the UK, reaching over 13 million 16-34 females, who have a genuine interest in fashion and beauty in an extremely competitive market.

Virgin Media Television will be one of the main supporters of the event with the promotional campaign of Britain's Next Top Model Live running alongside LIVING's Britain's Next Top Model series 6.

We are really excited about BNTM Live - we know fans of the programme will love it. We asked Media 10 to produce the Event based on the insight into brand and very high professional standards they demonstrated. Their spot on understanding of the entertaining content, glamour, gloss and audience participation this Event requires made them the first choice for us. David Cuff, Commercial Director, Virgin Media Television.

Media 10, organisers of the award winning Grand Designs Live, the newly revamped Ideal Home Show and Duke of Essex Polo Cup, now hold the largest home interest event portfolio in the UK. Having built the Grand Designs Live shows from a standing start in 2005, and recently acquired the Ideal Home Show in September 2009, Media 10 now run 3 consumer exhibitions per year in the UK, attracting some 500,000 visitors. In addition the company has won Consumer Show of The Year for Grand Designs Live three years running and Best Launch Event in 2006.

Media 10's approach to event content and design quality is setting new standards for the events industry and the company aims to further expand its consumer events portfolio in the UK and worldwide.

The first Britain's Next Top Model Live will be taking place from 22nd 24th October at London s Excel Centre. For more information please logon to www.bntmlive.com  Tickets are now on sale.

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Notes to Editors:

Britain's Next Top Model Live is organised by award winning Publishing and Event Company Media 10.

Formed 7 years ago, Media 10 is a privately owned publishing and events company based in Loughton, Essex. It currently employs over 100 staff and has quickly become one of the leading players in the events industry as a result of the hugely successful Grand Designs Live exhibition, held twice per year in London and Birmingham.

In October 2009 Media 10 acquired the Ideal Home Show from dmg worldwide and organized the exhibition for the first time in March/April 2010.

Other events in the portfolio include the Duke of Essex Polo Trophy now one of the largest attended polo matches in Europe, The London Design Trail, The Milan Design Trail, Clerkenwell Design Week and the Grand Designs Awards.

Media 10's award-winning magazine portfolio includes icon magazine - the leading international architecture and design magazine, Grand Designs - the magazine of the leading property programme on Channel 4 and The Selfbuilder, a monthly resource for anyone looking to refurbish.

Contacts:

Alex Davison PR Manager Stuart Higgins Communications

Lee Newton -Managing Director

Richard Morey Group Event Director

Rob Nathan - Group Marketing Director

Telephone: 0203 225 5300

 

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For further information, please contact Alex Davison on 0207 096 5816 or email alex@stuart-higgins.com  

 

Alexandra Davison

Account Manager

Stuart Higgins Communications

Switchboard: 020 7096 5814

DL: 020 7096 5816

Mobile: 07827449388

Web: www.stuart-higgins.co.uk  

Email: alex@stuart-higgins.com  

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