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Foot Locker and Puma join forces
Today, 25th of July 2006, sees the worldwide launch of Puma Superstructure available exclusively at Foot Locker. Fusing cutting edge innovation with Puma’s successful motor sport DNA, the Superstructure range boasts the latest in technology without compromising on fashion and style.
Created by Puma and Foot Locker, the first Superstructure sneaker, the Structure Cat, provides maximum stability for minimum weight. Inspired by various structural and mechanical superstructures and made from full grain leather, the sneaker has a uniquely patterned honeycomb heel. Made from Thermoplastic Polyurethane and crafted for maximum strength and stability, the honeycomb heel structure provides the ultimate in cushioning.
Foot Locker spokesperson, Natasja Jennings comments, “The launch of Puma Superstructure exclusively at Foot Locker is an exciting joint venture. Foot Locker is dedicated to sneaker people and sneaker fashion and this sneaker is a great example of true sneaker innovation, combining fashion with sports technology.”
The Puma Superstructure sneakers cost £70 and are available exclusively at Foot Locker in men’s in the following colour ways; Black/Silver, White/Silver and Red/Silver and in women’s, Pink/Black and White/Light Blue. Other exclusive merchandise in the Superstructure range include sleeveless vests, track tops, T-shirts and hoodies, all emblazoned with the exclusive Superstructure logo. For more information, please visit
Passionate about sneakers and sneaker people, Foot Locker is home to a huge array of sneaker styles and is at the forefront of sneaker fashion and innovation. Foot Locker is the only place where fully trained staff are on hand to offer the best advice on trainer trends, exclusive buys and footwear fashion.
For visuals and further information please contact:
Sam Pearson @ Frank PR – footlocker@frankpr.it / 0207 693 6999