Sass and Bide at LFW

The British Fashion Council (BFC) has announced that sass & bide will show on the official catwalk show schedule at London Fashion Week this season. Their show will take place at a location in WC1 at 7.15pm, Friday 18th September 2009.

sass & bide requested to show in London to mark 10 years of the brand which started as an underground denim label before expanding into seasonal ready to wear showing on the international fashion week circuit.

Chairman of the British Fashion Council Harold Tillman, said “We are delighted that sass & bide will show their collection in London this season. The company has built a strong international following over the past decade and they are a great addition to our schedule as we both celebrate landmark anniversaries – our 25 years and their 10th.”

Designers Sarah-Jane Clarke and Heidi Middleton added “10 years ago the concept for sass & bide was born in London. To be returning here 10 years later, showing in a city that we love so much and that fuels our creativity is really exciting!”

London Fashion Week’s womenswear shows will take place from 18th – 22nd September at its new cultural home, Somerset House, followed by a menswear day on Wednesday 23rd September. The move to a more centrally located and iconic venue is part of the council’s 25 year celebrations.



For more information about London Fashion Week contact:
Gemma Ebelis at the British Fashion Council
Tel: +44 (0) 20 7759 1999
gemma.ebelis@britishfashioncouncil.com

For more information about Sass and Bide contact:
Laura Dooley at Relative Mo PR
Tel: +44 (0) 207 749 4510
laura@relativemo.com