DESIGNED TO MAKE A DIFFERENCE

Jeans for Genes teams up with London College of Fashion to launch limited edition t-shirt

 

Children's charity Jeans for Genes has teamed-up with London College of Fashion to launch a limited edition t-shirt to raise money for children and families affected by genetic disorders.

 

The t-shirt is modelled by supermodel Jodie Kidd, actress and style icon Jaime Winstone and radio presenter Zoe Ball.

 

The design was created by up and coming British talent Asha Joneja, a student at the London College of Fashion and winner of the design competition organised by Jeans for Genes.

 

Asha's gold foil chain design represents the blueprint of our genetic code- the double helix and the the intricate and striking gold foil design echoes this season’s metallic trend.

 

The t-shirt is priced at £11.99, is available in sizes 8-20 and can be bought online at www.jeansforgenes.com The design is also available as a black shopping bag and handbag-sized umbrella.

 

 

All profits from the sale of the t-shirt will go to the children’s charity Jeans for Genes.

 

Jeans for Genes is asking everyone who buys the t-shirt to send in a photo of themselves wearing it to news@jeansforgenes.com.  The photos will be hosted in a special Flickr gallery, with a prize going to the most exciting location and/or creative styling.

 

-Ends-

 

For further information or images please contact:

 

Caroline Sharp caroline.sharp@jeansforgenes.com 020 7199 3310 / 07811 946014

 

Notes to Editors

 

• Additional images of our celebrity models and the t-shirt are available from the contact above.
• Asha Joneja is a second year BA (Hons) Fashion Illustration student at London College of Fashion.  Her winning design was chosen by fashion experts including London denim retailer, Donna Thornton (of Donna Ida), celebrity stylist Nick Ede and Wayne Hemingway.

• ·         Genetic disorders affect one in 33 babies born in the UK - that’s more than 20,000 children each year whose lives could be seriously affected.

• Jeans for Genes is a one-day fundraising event which invites millions of people to wear jeans for the Day and to make a donation (£2 from adults, £1 from children).  The money raised on Jeans for Genes Day 2009 will be distributed to ten different charities working with children and families affected by genetic conditions.  For a full list please visit www.jeansforgenes.com/money/grants/2009
• The money raised will help fund vital care and support services for children and families affected by genetic conditions, as well as ongoing research into the causes and potential cures of these conditions.
• Jeans for Genes Day on Friday 2nd October 2009 will be the 14th Jeans for Genes Day and to date, the charity has raised more than £30million. 
• £50 will pay for a check on home mould levels for children vulnerable to fungal infections.
• £250 will pay for a reclining chair which allows a child to sit comfortably during a four hour infusion of life-saving drugs.
• £750 will pay for a day’s work by a laboratory genetics researcher.

 

www.jeansforgenes.com

Registered charity number 1062206