FIRETRAP collaborates with Ziad Ghanem

Leading London-based brand Firetrap has joined forces with London’s very own ‘Cult Couturier’ Ziad Ghanem and his ready-to-wear line ‘Maiden Britain’ for Spring/Summer 2010. Firetrap’s special brand of “The Londonism” reflects the capital’s street culture and eclectic sense of style – this is reflected in their desire to work collaboratively with an established, London based, independent designer.

 

Entitled ‘The Immoralist’ Ziad brings his recycle/redesign ethos to Firetrap’s denim line with Rock n’ Roll, Fast Food and the late 1950’s as inspirational references. Turning Firetrap’s aggressive edge down a notch the collection provides pieces that are loved and laundered as opposed to distressed and destroyed.

 

Ziad comments: “I wanted the pieces to be functional, stylish and high on the comfort factor. I choose to work with existing garments and to reconstruct them injecting plenty of modern Britain’s multi-culture along the way. My ready-to-wear line ‘Maiden Britain’ sits perfectly with Firetrap’s ‘Londonism’ and the collaboration has been positive all round.”

 

Each piece, from the capsule range of 7 pieces, takes original Firetrap denim styles and transforms them into distinctively individual and unique re-imaginings that remain in tune with the core Firetrap collection and attitude.

 

‘The Immoralist’ by Firetrap in collaboration with Ziad Ghanem will be presented as a part of Vauxhall Fashion Scout at September’s London Fashion Week.

 

Press enquiries please contact Joe Whittaker at Surgery PR Joe@surgerypr.com