JOCKEY CELEBRATES 75th ANNIVERSARY BY LAUNCHING

 Y-FRONT RANGE FOR WOMEN

For the first time in its 75 year history, Jockey, the original makers of the Y-Front pant, are updating the legendary brief by introducing a new range… especially for the ladies!

 

Until now the Jockey Y-Front has been limited to men-only ranges but the number one selling underwear brand in the world – worn by leading men like David Beckham, Brad Pitt and Johnny Depp - is introducing it’s first ever women’s range in time to celebrate the 75th anniversary this month.

 

The new range will be available in four striking colours - Camilla pink, berry bloom pink, impressionist blue, indigo and fluorite (light green) and is one of five ranges from Jockey’s first ever UK women’s underwear and nightwear collection.

 

Jockey Y-Front

 

The collection embodies all the customary aspects of the Jockey brand - first-class, exquisitely processed cotton and microfibres, flattering cuts and natural and understated comfort. Available in five distinctive ranges: Y-Front, signature stretch, cotton stretch, micro fibre and sheer lace.

 

Ruth Stevens, Jockey spokesman, said: “The 75th anniversary is a momentous occasion for an iconic brand so we wanted to do something that would be fitting. Y-Fronts are now available for women, for the first time – a brand new approach which should see the Y-Front’s continued popularity throughout the 21st Century.”

 

History of the Y-front…

 

The Y-Front has been at the forefront of men’s underwear since it was born in 1934 when Arthur Kneibler, vice president of marketing at Coopers Inc. (as Jockey was then called) was inspired by a picture of a man in a sleek, supportive swimsuit and drove the company’s design team to create a strange, new kind of underwear called “the brief”.

 

This design was to change the world’s underwear beyond recognition and was so cutting edge that the first patterns were developed in collaboration with a urologist and underwent extensive testing before being approved for production.

 

The Y-Front first became widely popular when managers at the Marshall Field store in Chicago banned it from a window display, saying it was ridiculous to flaunt such a skimpy design in the middle of winter. Before the display could be removed, 600 pairs had been sold and perhaps the most iconic piece of male underwear had begun its career.

 

 

The women’s and men’s Y-Front ranges are available from Needundies.com

 

 

-ENDS-

 

 

For more information please contact:

Kate Greville, Helen Pickerill or  Gary Bramwell

Brazen, Great Ancoats Street, Manchester, M4 5AD

T: 0161 923 4994 F: 0161 923 4760: E: kate@brazenpr.com or gary@brazenpr.com

 

 

NOTES TO EDITORS

Ø     Ruth Stevens of Jockey is available for interview

Ø     Samples or images of Jockey products are available from Brazen

Ø     The history of Jockey began with Samuel T. Cooper who began manufacturing socks in the US in 1876

Ø     The Jockey brand was born in 1934 with the birth of the first Y-front Jockey briefs

Ø     Jockey is one of the top selling underwear ranges in the US and is sold in over 120 countries