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FASHION PR - FASHION FEATUREFashion Speak from the International Catwalk Circuit
From Tokyo to Paris, its all go at the ready-to-wear collections as JoJo Iles finds out…
It’s been a tough old time for the fashion pack – another season another bi-annual trip around the international fashion circuit. Talk about being on the ball in the wardrobe department. Still, all part of the job at the end of the day.
While the international ‘big 4’ kicked off with New York some failed to notice that Japan had got in there a few days early with a Fashion Week of its own. Not ones to blow their own trumpet Tokyo previewed over 35 catwalk collections alongside numerous static exhibitions and collaborative events.
The overall result was a professional Fashion Week that attracted 22,400 people over the five day event.
Collection highlights included - Ato, Kamishima Chinami, Mode Acote, Lilith, Taishi Nobukuni, Potto and Somarta for shows that oozed creativity and looked right on the money for Spring/Summer 07.
Think elegant streamlined silhouettes that have a loose relaxed appeal; empire lines and smock shapes create volume while ruffles, pin-tucks, pleats and drapes provide the details. Light billowy fabrics are combined with clean lines and fuss-free layers.
The mood is pretty, wearable, with a nod to minimalism bar some unusual styling details. Key colours remain sombre: black, muted grey/blues and lots of nudes, neutrals and white. Those playing with colour included flashes of red, orange, fresh green and sorbet tones while intricate details and unusual finishes gave it all a stamp of individuality.
Meanwhile, London was put under the spotlight thanks to Armani’s ‘For One Night Only’ event attracting a heavy dose of glammed-up celebs.
On the catwalk front - hats off to organizers of OnIOff, despite a last minute change of location due to a fire at the Royal Academy, they managed to pull off a successful alternative to the BFC tents. Maybe the British Fashion Council should take note, surly door staff and long outdoor waits for the international press does not bode well for great reviews.
Through-out the week the newspapers devoted acres of copy to the “ban skinny models from the catwalk” story. Erin O’Connor spoke out in The Guardian defending London as a place where unusual, quirky models are celebrated and that her career would never have taken off if she started out anywhere but London.
Dressed in a black corset and lace-top stockings the model was more like a size 20 than an 8 or a 6. Shame all the other models were as slender as ever, still, at least it’s provoking debate on the topic.
From chat rooms and bulletins across the web the general consensus is that a happy medium of a size 12/14 would be nice.
Pre-show: Pushing through the standing and back row fodder to get to a front row seat. If no front row seat is available look thoroughly pissed-off and make sure the PR knows about it. If possible get someone, of less importance, removed from the front row to avoid second row shame.
During the show: Look as bored as possible, make hardly any notes, comment about the models and before the show has even ended fidget about in preparation to leave.
Post-show: A quick obligatory clap for the designer. A mad rush out of the auditorium – I’m sooo busy don’t you know.
Back to the fashion and off-schedule London Fashion Week highlights included presentations from: Osman Yousefzada, Aganovich, Kaviar Gauche, and Elle4Lisa.
Julie Berube and Avsh Alom Gur also put on polished shows, the latter revealed a collection inspired by a desert island beach with the combination of raffia, floaty chiffons and large loop knits that resembled fishing nets – all given a contemporary Avsh Alom twist and the result met with much approval all round.
Plastered over every newspaper the following morning the show somewhat overshadowed this years Fashion Fringe, which incidentally was awarded to Gavin Douglas for his collection inspired by black Victorians.
It seems it was the turn of Burberry Prorsum when it came to invasions on the catwalk of the Peta kind. Funnily enough, there wasn’t a scrap of fur to be seen, what with it being the Spring/Summer collection.
What there was, in plentiful supply, however, was high-tech brocades, metallics, lace and silk in light and easy silhouettes.
Of course there were those combining both and pleasing everyone all at once. Prada, as per usual, did her own thing, forget neutral shades, light layers and airiness Prada brought rich jewel tones and 40s couture to the cutting table.
Stella McCartney embraced the relaxed bubble-licious mood and Sophia Kokosalaki displayed a rather beautiful collection of draped and pleated dresses - despite having the most unforgiving time slot on the extremely crowded schedule.
Dresses, by the way, have been prominent through-out – at least that’s one thing designers far and wide agree on.
Top 10 Spring/Summer 07 trends
1 Dresses – empire, tunic, smock, trapeze, mini
2 Wide-leg pants
3 Romantic frills, lace and chiffon
4 Body-hugging jerseys
5 Puff hems
6 Layering
7 High waists
8 Platform heels
9 Checks and dots
10 Accessories aplenty
By JoJo Iles
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